Tapping Into the Collective Wisdom of Community to Make Great Products by Spector Jon
Author:Spector, Jon...
Language: eng
Format: epub
Published: 2014-05-21T23:56:15.002000+00:00
What You Can Do
Tread firmly but carefully. Seeking the help of outsiders, even when they’re part of some amorphous, unseen community, can be threatening to in-house staff. They will resist. Make your intentions clear, as P&G’s Lafley did, and stick to them. Meanwhile, do everything possible to accommodate the concerns of the resisters. For example, P&G
allowed researchers to type up their notes in Microsoft Word or continue to rely on an older system that was modified to make it compatible with the new pilot technology.
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